Social Media: Important Element in the Business? A Survey of Companies in AsiaOgilvy Asia together with research firm IPSOS study surveyed 153 senior executives from 14 countries across the Asia Pacific region to understand whether the companies in Asia consider social media as essential part of their marketing plan.
Key takeaways:
- 43% of senior executives in Hongkong believe that social media is extremely important
- 60% of companies spend less than 5% of their marketing or communication budgets on social media
- Out of the 153 senior executives suryeved, only half of them have a crisis plan for social media
